Kat Craig
Founder and CEO of Athlead
Kat is a human rights lawyer with over a decade of hands-on experience advising clients how to improve their lives and the lives of others, and another decade of strategic social change experience. She has won various awards for her work, and has been a charity director, trustee and consultant, advising on a range of issues including strategy, human resources, fundraising and communications.
Kat holds a postgraduate Executive Certificate in Sports Philanthropy from George Washington University and a first class Postgraduate Degree in Law. She regularly appears on national and international media, including BBC Breakfast, Channel 4 News, the Today programme and CNN and writes for various print outlets. In her spare time, Kat is the Director of Operations for Hackney Wick FC, a community-owned football club, and is a passionate but distinctly average left-back for the Tufnell Park Toucans, a women’s seven-a-side team in London.
Kat left the law to start Athlead because she believes that athletes have a unique power to change the world, and that the world is in desperate need of changing.
Nick Wigmore
Senior Consultant
Nick is a UEFA B qualified football coach with 15 years’ experience working with people of all ages and backgrounds in the sporting and charitable sector. Nick started coaching in the USA, and has since coached elite collegiate and professional players in the UK. Nick has worked for a range of social enterprises and charities, managed educational programmes to improve social mobility, and sits on the Board of Trustees for a charity combating isolation for elderly people. Now Nick specialises in coaching football with a social purpose, and delivers sport-related programmes on issues ranging from gang violence to educational participation. Nick holds a Sport Sponsorship Certificate from the Johan Cruyff Institute, and an Executive Certificate in Sports Philanthropy from George Washington University.
Alex Crickmay
New Business & Partnerships Consultant
Alex worked for 10 years in the music industry representing some of the biggest artists, labels and brands in the business before progressing to the increasingly influential brand partnerships space. He specialises in connecting mainstream talent with brands across endorsement, sponsorship and product integration. Alex’s experience of harnessing the power of music and sporting talent to create impactful campaigns, combined with a passion for grassroots sports, makes him and Athlead a natural fit.
Josh Feldberg
Communications Consultant
Josh is a digital communications and marketing specialist. Josh has worked for some of the world’s biggest brands, agencies, governments, and NGOs. Clients have included: Unilever (CSR), HP, Nissan, Budweiser, NHS, the TUC and the UN. Josh has vast experience in using big data for planning and strategy. He is also a tech entrepreneur and is the co-founder of two startups: Responsive Sports and Rentify.
Jake Mavity
Media Consultant
Jake is a film director specialising in beautiful storytelling with creative and unusual executions. He has shot for a wide range of brands such as Coca-Cola, McDonald’s, P&G and Unilever. Jake joined Athlead because he is excited about using his skills to produce short films highlighting the causes close to athletes’ hearts, and helping promote the concept of athletes as pioneers in social change.
Sarah Ludecke
Project Management & Evaluation Consultant
Sarah specialises in the design, implementation, strategic development and evaluation of large-scale communication and behavioral change programmes. Her clients include private companies, governments and international organisations across Africa, South East Asia and Europe. Sarah has undertaken a wide-range of risk assessments and investigations on behalf of multi-national companies investing in emerging economies and has worked in a corporate accountability think tank in New York where she participated in reshaping the reputation of Fortune 500 companies.
Lauren Roth de Wolf
Events Consultant
Lauren specialises in events with high-profile clients across several industries. She has directed events with the likes of Rio Ferdinand, Damon Albarn, Baba Maal, Idris Elba and Sir Paul McCartney. Her work has taken her around the world, from an album recording in Mali to a train across the UK filled with 100 musicians. She prides herself in her ability to bring great people together to do great things. Lauren is infinitely passionate about making the world a better place, and often puts on incredibly ambitious events for important causes. If you can dream it, she can turn it into a world-class event.
Travis Haley
Sport for Development Consultant
Travis specialises in the design and delivery of impactful sport for development programmes. He holds a master’s in International Sports Management and brings with him a very diverse background within the sports industry and development field. As a former athlete, educator and founder of his own grassroots sport programmes, Travis is well positioned to act as a key conduit between the world of sport for development and the athletes and brands hoping to become a major part of it. His purpose and passion are one in the same: using the positive, intrinsic values of sport to bring about positive social change.