Athlete-led social change is our favourite kind of social change
We believe that the power and influence of brilliant athletes, partnered with our expertise, can drastically improve the lives of countless people in need. There’s no limit to the incredible good athletes can do, with just a little expert coaching.
Athletes have the power to inspire, unite and bring hope. Sometimes they just need a little help
But when we started to look for advisors who specialise in helping athletes bring about social change, we found none. As a result, many athletes who want to do good are not as effective as they could be. Their hard work, time and money can often go to waste. And in a world that desperately needs positive change, we can’t ignore that missed opportunity. So we founded Athlead.
We can help you do more good with the resources you have
We’ve compared best and worst practices across the world of sports philanthropy and athlete-led charity, so our athletes and their teams don’t have to. The result is a unique understanding of how athletes can best support others. We help our athletes stand out from the crowd, and make a real difference to the lives of the people they care about.
We’re serious about social change
We know how hard athletes work, so we work hard to make our interactions with athletes and their charitable efforts fun and meaningful. But we’re serious about social change. And to prove that, we’re set up as a not-for-profit. We’re not here to get rich off the back of athletes’ hard work. We’re here to change the world – together. Because we agree with the great Muhammed Ali: